Who am I?

My passion is developing commercial strategies that help ambitious hotels and hospitality companies to shape a unique vision, attain the highest revenue figures in their marketplace, and drive sustainable growth and connection with their customers.

With a background in hotels, coworking spaces, and serviced offices, I’ve created award-winning sales strategies, delivered game-changing marketing strategies and commercial blueprints that help hotels and coworking companies to drive growth.


After completing Hotelschool The Hague, I started my career at Spaces – one of the world’s largest coworking companies. At Spaces I was in charge of Sales Strategy for two buildings in Amsterdam and was part of the opening team of their flagship property – Spaces Vijzelstraat.

Soon, I joined Zoku 2 years before the opening of the first property in Amsterdam. At Zoku, I oversaw the complete commercial department including Sales, Marketing, PR and Reservations. During my 5 years at Zoku, I contributed to the following successes:

  • Launching the Zoku brand, receiving more than 300 million views worldwide;
  • Succesful opening & launch of Zoku Amsterdam, generating more than 150 articles and media mentions including “One of the 25 Coolest Hotels in the World” by Forbes and “Top 10 Hotels” by CNN.
  • Creating and implementing the new WorkZoku co-working concept in the Social Spaces;
  • Setting-up corporate hotel room partnerships with the world’s most innovative and fast-growing companies;
  • Winning numerous awards including the best Sales & Account Management Team in the industry.

Moreover, I created the complete commercial blueprints for the new Zoku properties and helped to define rate strategies.

Awards, Courses and Media Coverage


  •  Best Sales & Account Management Team: Serviced Apartment Awards


  • Cornell University: Customer-Driven Marketing
  • Growth Tribe Academy: Growth Marketing Certificate

Media Coverage

  • The Hotel Marketing Podcast: How to combine a hotel with coworking spaces?
  • Misset Horeca: How to use data successfully in the hospitality industry?
  • Sleeper Magazine: HomeSuiteHome launches the world’s first reversed hotel.
  • Independent Hotel Show: How to deal with uncertain times?