The world's leading hotels & coworking companies work with Your Rocket Fuel

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Real Estate company IC International logo hires Hotels Consulting Sales company Rocket Fuel

Hotel Sales 3.0

Current Status of Hotel Sales

When I started to work in sales in the hotel industry, I just couldn’t understand why everybody was following the same, horribly outdated, sales approach. From time-consuming sales Blitzes to un-effective cold calling methods to bi-yearly meetings performance with corporate partners – it just didn’t make sense to me at all.

Why was everybody following this outdated approach, when other industries already were 10 steps ahead?

Market Effect?

Europe and the US have experienced a strong economy and fantastic hotel market in the past decade, with strong occupancies and high ADR’s. In a strong economy, a less efficient Sales strategy will not be as noticeable. However, to be competitive as a hotel in a weak economy, especially post COVID, will require a cutting-edge method.

Cutting-Edge Strategy

Real results

During my time as a Sales manager, and later on as Commercial Director, my goal was to develop a commercial model that helps ambitious hotels to thrive in their marketplace, close more corporate contracts, and increase direct bookings.

I’ve spent nearly a decade experimenting with different strategies, applying growth marketing techniques, implementing flywheels, and testing SaaS tools. Finally, I’ve funneled down to a strategy that produces fantastic results.

Your Rocket Fuel will provide all you need to find better leads, close more corporate hotel contracts, and generate more direct bookings.

How does it work?

Proven Process

We turned the guesswork of hotel sales into a science. My sales strategy has proven to be a success for hoteliers just like you and follows practical step-by-step instructions.


Every strategy will be adapted to fit the characteristics of the hotel or brand to get the most out of it. However, the underlying success factors of the strategy stay the same.

Connecting the dots

Most commercial strategies can be vague, or difficult to implement. My approach will help the entire commercial team including reservations, marketing, and sales to work together better towards the same goal.


Is this the kind of Rocket Fuel that your property needs? Fill in the contact form below or click here to read more.