Hotel Sales 3.0
Current Status of Hotel Sales
When I started to work in sales in the hotel industry, I just couldn’t understand why everybody was following the same, horribly outdated, sales approach. From time-consuming sales Blitzes to un-effective cold calling methods to bi-yearly meetings performance with corporate partners – it just didn’t make sense to me at all.
Why was everybody following this outdated approach, when other industries already were 10 steps ahead?
Europe and the US have experienced a strong economy and fantastic hotel market in the past decade, with strong occupancies and high ADR’s. In a strong economy, a less efficient Sales strategy will not be as noticeable. However, to be competitive as a hotel in a weak economy, especially post COVID, will require a cutting-edge method.